Pay Per Click Management

Pay Per Click (PPC) Marketing

Pay Per Click has an instant impact and gives your brand a much larger reach and exposure as a result of first page exposure on major search engines.

At Expert SEO Specialist, Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

Expert SEO Specialist PPC experts deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.

Our outstanding results are due to our complex and tailored approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of options featuring a prioritized list of recommended activities.

Facts & Benefits of PPC Advertising

If done correctly, PPC can result into profitable marketing channel with many benefits.
 
  • The biggest benefits is that you can measure the performance of PPC Campaign
  • You can track conversion deep down at Keyword Level, you know what’s working
  • It allows you to remove non-performing Ads & Keywords to improve your ROI
  • You have total control on when & where you Ads are displayed
  • It allows you to test multiple elements in the ad and keep improving it
  • Allows you to improve your Conversion Rate & thus your ROI

Google Adwords & Bing Ad's

Google AdWords delivers the highest, fastest & best quality of leads among all the PPC Networks. Bing Ads delivers good quality leads after Google Adwords. You need a Strong Team to handle your campaigns or you can end up burning thousands of dollars on unwanted traffic within a single day. Expert SEO Specialist can help you to manage your AdWords  & Bing account to improve your result, you can expect to double or triple your ROI without spending a single extra dollar.

PPC Remarketing

Remarking helps you increase loyalty by Re-engaging interested consumers. Target your banner ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business, product or service is likely to bring them back to your website again and keep your business top-of-mind when they are actually ready to purchase.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed to meet KPIs and your targets. Represent your business & brand in front of millions of people, with laser targeted segmenting. FaceBook is world’s biggest & most popular social network with largest audience reach worldwide. Take advantage of this network, best for B 2 C companies who are looking to generate new leads in to their sales funnel.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns. Display Network helps you increase sales by getting your banner & rich media ads on relevant websites in your niche, in front of more people, more frequently, so that when they are ready to buy, it’s your business or brand that’s top-of-mind. We create and test highly clickable banners and test different things for highest conversion on you display network campaigns.

SEARCH ADVERTISING

Instant Impact

With Search Text Ads we can track how your campaigns are performing in a short time and react accordingly - we will regularly test your top performing ads with some new content, to stay relevant.

Local Advertising

If you have a local business, we can make sure your Ads are only seen by people in that area. We can even report which areas have the best interactions, meaning more business.

Mobile Ads

Gain visibility on all popular mobile devices. Research shows that landing pages and adverts that aren't mobile optimised are detrimental in reaching out to customers making a purchase.

Google & Bing

The internet is a big place, and we know that not everyone uses Google. We can display your Ads on Search Engines such as the ever growing Bing network to reach maximum audiences.

Stay in Budget

If you’re a new business or an experienced company, we know that budget matters. With Search Ads you only pay when someone clicks on your ad, meaning that your budget is going on relevant users.

Search Queries

Wish you knew exactly what your customers are searching for when they come across your website? With our use of search reports, we can show you exactly what a potential buyer is looking for.

PPC RE-MARKETING

Re-Engage Customer

Keep your brand or product on user's mind by displaying your banners after a visitor has previously been on your site, prompting potential buyers to re-visit and convert.

Improve Conversion Rate

Help drive conversions by using Remarketing for a specific user purpose, for e.g. displaying banners only to users who have reached the contact or checkout page of your products.

Cost Effective & Relevant

With Remarketing Banners costing much less than a standard search ad – it makes marketing sense to include remarketing in your PPC campaign to receive relevant traffic, for less.

Creative with Banners

Our in-house design team can create a range of banners that will make your company stand out. We create banners in all sizes, including mobile specific – to make sure your seen.

Lets Get Dynamic

Show your customers just how valued their business is by displaying the exact products they had previously been browsing. Raise sales by targeting a specific user.

Broadcast Offer

Have an amazing promotion or offer that just needs to be seen? Include these to users an extra special reason to return to your site, rather than a competitor with similar prices.

DISPLAY ADVERTISING

Brand Awareness

We help you get your brand seen by millions of potential clients by displaying Image Ads across a variety of various networks for maximum exposure for your business and your brand.

Targeting Method

Depending on what results you’d like to achieve, with Display Advertising we can target specific websites and even specific topics of interest, to ensure your Ads are being seen by the right people.

Capped Cost

Just like Search Ads, Display Advertisements don’t cost you anything unless someone clicks on your video or image or ad, meaning you are not wasting your costs or your time.

Contextual Target

We can create a list of keywords relevant to your business/product that we can then create a Display Campaign, helping Google to display your Ads on websites where your keywords fit.

Mobile Display

With the rapid rise of Mobile Advertising ensure you aren't missing out by getting Ads specified to show on mobile devices, using specific mobile display banners.

Video Ads

We can target users through Video Advertising through a range of websites including but not limited to YouTube to help you stand out from the crowd. If you have one or we can always help you create one!

SHOPPING ADS

Qualified Buyer

With Shopping Ads, by displaying your products name, price and image before a user even clicks on the ad – sends you more qualified buyers to your website.

Promotions

Free shipping? Free gift with every purchase? Include your brands unique promotions on Google Shopping – which can be updated based on most recent promotion.

Bidding Strategy

Have one particular product for boost in sales? No problem! We can increase and decrease the bids on certain products or brands making your money go further.

Increased Traffic

Search and Display Ads – introducing Google Shopping captures an audience that may not have seen your previous ads – meaning you capture more of the market.

Super Ratings

If you want to show just how good your products are – we can include product reviews and “5 Star Ratings” to your Shopping Ads – giving users the extra touch to make a browser a buyer.

Merchant Centre

With Merchant Centre - Just sold out of a product? No problem – using the Google Merchant Centre we can make sure your products stay up to date with automated updates – meaning you stay updated.

We’ve got enough experience to create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.

Tell us about your project

Let us help you get your business online and grow it with passion

Our professional paid search consultants will use their many years of experience to evaluate over 20 different aspects of your PPC account to determine if they are in line with paid search best practices and eCommerce goals. The findings will be presented in a report with clear explanations, account screen shots recommendations.

Testimonials

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